CliniClowns is an organisation that brings smiles to the faces of sick children in the Netherlands and is one of the largest clowning charities in all of Europe.
In 2016 CliniClowns decided they wanted to build their own bespoke peer-to-peer fundraising website (platform) that would inspire and enable “DIY fundraising” of their community and volunteers. So they asked us to help them by developing the technical specifications and user flows for the front-end and back-end of their new peer-to-peer platform. The pilot of the new platform launched a couple of months ago and we’ve already seen some outstanding fundraising results…and very happy fundraisers!
Food Action (USA) recently entered a period of aggressive growth… and were looking for ways to raise more revenue as well as reach, activate and grow their community in meaningful ways.
So, we helped Food Action incorporate peer-to-peer fundraising into their long-term growth strategy. Specifically, we made recommendations on the infrastructure, process and programs that will set them up for sustainable success. We also developed some peer-to-peer event and campaign concepts which they plan to bring to life in the coming year!
The Dutch Lung Fund (Longfonds) supports people suffering from lung disease, funds research for treatments and cures and raises awareness on the importance of clean air.
The Longfonds asked us to create 3 signature event concepts which will engage a specific target audience in fundraising for them. In addition to this, we also provided recommendations for how the Longfonds would need to prepare their staff and infrastructure to execute one (or several) of these concepts. They are currently deciding which concept they would like to bring to life next year!
Pieta House’s Darkness Into Light is one of the largest single-day peer-to-peer fundraising events in the world with over 150,000 participants walking in 150 cities to raise awareness and funds for suicide and self-harm prevention.
Pieta House asked us to develop and execute a complete P2P fundraising strategy that would encourage their participants to not just register, but to also fundraise for the event. So, we developed a complete set of fundraising tools, an incentive program and implemented a robust email & social media strategy. In 2016, we more than doubled their fundraising revenue…then in 2017 we quadrupled it again! We are currently developing the growth strategy for 2018!
Vier Voeters (Four Paws) is an international animal rights charity headquartered in Austria. They asked us to create a P2P event concept that would increase brand awareness, generate new leads and generate new revenue in the Netherlands, but could be scaled internationally.
So, we created and managed the production of a new concept–the Doggy Marathon— which is a 4.2km run/walk for dogs and their owners. The event launched in 2014 and grew consistently over the course of three years. In 2016, it raised over €30.000 with over 400 people participating (and fundraising!) with their dogs!
KWF Kankerbestrijding (KWF) is the largest cancer foundation in the Netherlands.
We developed their long-term peer-to-peer fundraising strategy and, as part of that, answered these three key business questions:
KWF’s newly established P2P fundraising team has been using this “big-picture” strategy to guide the development and implementation of their new P2P programs and have already experienced considerable growth!
WWF (or Wereld Natuur Fonds in the Netherlands) asked us to create their big-picture peer-to-peer fundraising strategy.
Specifically, we provided the answers to these three key business questions:
WWF’s fundraising and volunteer teams have been using the “big-picture” strategy we provided during this consulting engagement to guide the development and implementation of their new P2P programs!
CARE Netherlands is an international organisation fighting against poverty and defending the dignity of women.
CARE asked us to help them to optimise an international P2P program called “Walk in her Shoes” and tailor it to the Dutch market. As part of our recommendation, we advised on which online P2P platform suited this program best. We also developed a corporate sponsorship strategy and pitch package which CARE is using to solicit sponsors and corporate teams.
The Hersenstichting (Dutch Brain Foundation) funds research for brain diseases and supports people suffering from brain injury or disease.
The Hersenstichting asked us to create 3 signature event concepts which will engage a specific target audience in fundraising for them. In addition to this, we also provided recommendations for how the Hersenstichting would need to prepare their staff and infrastructure to execute one (or several) of these concepts. They are currently deciding which concept they would like to bring to life next year!
Artsen zonder Grenzen (Doctors Without Borders in the Netherlands) asked us to help them develop their long-term P2P fundraising strategy.
Specifically, we provided our recommendation on how to create a more efficient, effective & scalable infrastructure that supports “DIY” fundraising by their community members…regardless if they decide to bake cupcakes or climb a mountain. By “launching” their new strategy, Doctors without Borders will unlock and optimise the full fundraising potential of their community while minimising overhead costs over the next five years.
The Dutch Cancer Society (KWF) asked us to develop a brand new P2P fundraising program that fit within their current (and robust!) event portfolio.
So, we created “Team KWF”… an endurance running program for beginners that helps everyday people (non-runners) successfully complete their first half- or full marathon and while successfully fundraising for KWF! In 2016 (its pilot year), the Team KWF program raised €156,000…which was over 2.5 times the original forecast. In 2017 KWF has expanded the program to several other running events in the Netherlands and have already raised over €212,000…with 6 months to go!
The ‘Cultureel Ontmoetings Centrum’ (COC) Nederland is the oldest LGBT community organisation in the world, and a regular consultant to the United Nations.
In 2016, COC asked us to help them optimise the revenue potential of their annual new year’s event called “True Colors”–a sell-out event for nearly 2000 people.
We reworked their pricing structure and developed a silent auction and VIP experience that drove additional revenue. We also created a sponsorship pitch package which the COC used to solicit corporate partners and secure cash and in-kind donations.
As a result, True Colors 2016 earned triple the revenue compared to the 2015 edition.