What do people want in exchange for fundraising on behalf of your organisation?
Answer: A good feeling.
And it’s your job to create that feeling.
“Congratulations! You’re now registered for [name of your P2P program]! Welcome to our [team/movement/community]!”
“Thank you! Your [additional/exceptional] fundraising efforts have been crucial in helping us deliver our [lifesaving, mission-changing] work to the [people/places/communities] that need it most. Every [euro/dollar/pound/yen] you have fundraised has made a difference. We simply couldn’t have done it without you.”
The most successful charities effectively turn their P2P participants into winners, and their winners into heroes.